Why shrink wrapping a cucumber works.

Environmentalists thought they had found an easy target in what appeared to be an extravagantly unnecessary and wasteful packaging choice.

 It turns out,however, that a shrink-wrapped cucumber lasts three times longer than an unprotected cucumber. It  will stay fresh from harvest to delivery until the plastic is cut,. This reduces  food waste in landfills and ultimately saves more on shipping and packaging costs than the other attempts to design what seemed like, at least from the outside, more sustainable packaging solutions.